The concept of Capturing Creativity was born in 2013, when photography was both the main form of expression and the core service offered. The platform set out to document and preserve the creative process, capturing a visual trace of the work and personalities of Bulgarian artists. Over time, it grew into curating and producing cultural products and providing boutique services to the creative industries.
Today, Capturing Creativity is a dynamic collective that brings together diverse talents with one shared goal – to be a benchmark for the quality they wish to see in the world around them.
Photography: Dobrin Kashavelov
Rosina Pencheva, founder, Cultural Producer & Photographer
“Capture creativity!” — her inner voice has been whispering since childhood.
Always wandering backstage at mime rehearsals with her mother or peeking into her grandfather’s crafts workshop, Rosina grew up with a deep curiosity for how things come to life behind the scenes. As an adult, she channels this curiosity through visual storytelling as a photographer for theaters and museums — and eventually as the founder and driving force behind Capturing Creativity.
Rosina has a strong sensibility toward cultural heritage and its visual representation in inspiring ways. She often serves as a consultant and mediator between artists and institutions, helping bring multidisciplinary projects to life. Her motivation lies in getting contemporary artists involved in interpreting Bulgaria’s cultural legacy.
As a Bulgarian ambassador for the international Homo Faber movement for craftsmanship, Rosina also helps amplify the visibility of local artisans and their work on a global stage.
Photography: Rosina Pencheva
Violeta Yaneva, events & project manager
Born and raised in Gabrovo and trained as an actress, Violeta is drawn to the syncretism of performing arts, the freedom of dance, and the philosophy of yoga. She has lived in different cities, pushed the limits of her body, dived into metaphysical depths, and gathered rich life experience. Eventually, she returned to her Gabrovo roots and to her first brainchild: Uzana Polyana Fest, Northern Bulgaria’s largest festival celebrating sustainable living.
In solitude, she is like a mole burrowing into herself, forming mounds of words. Out in the world, she’s a true professional in the art of bringing people together, realizing ideas, and making events happen.
Photography: Rosina Pencheva
Gergana Lazarova-Runkel, art director, set Designer, visual artist
Though professionally trained and working on set at the Gabrovo Drama Theatre, calling Gergana just a “set designer” is like calling Versailles a housing complex. Her strengths span concept development, planning, and execution of everything stage-related, as well as crisis management, top-notch people skills, and the rare talent to find a way forward when everyone else believes there isn’t one.
At Capturing Creativity, Gerry takes on roles ranging from art director and visual artist to hands-on maker — and everything in between. When she miraculously gets a free moment, you’ll likely find her biking, fishing, or (hopefully) sleeping — though we’ve never actually witnessed that.
Photography: Rosina Pencheva
Nevena Ekimova, visual artist & copywriter
Nevena is not only a renowned contemporary artist known for her large-scale installations, but also a polyglot, a grammar guru, and a high-ranking official at the Ministry of Useless Facts (or in other words, a hardcore know-it-all). That’s why we turn to her not just for visual matters, but for help with everything linguistic — from punctuation dilemmas to dense text block management.
This doesn’t necessarily mean she wrote all of this — including her own bio — but… it also doesn’t mean she didn’t.
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